5 Easy Tweaks for Medium Authors to Skyrocket Their Reach with Google Ads

As a Medium author, amplifying your writing’s visibility is essential.

While Medium itself is a platform with decent organic reach, combining it with the power of Google Ads can help draw more readers to your stories. Here are five straightforward changes you can make to your Google Ads campaigns to boost visibility and garner more claps:

Tailor Keyword Match Types to Your Writing Niche
Although it’s a default setting, Broad Match may lead to impressions that aren’t related to your article topic.

Opt for Phrase Match or Exact Match to hone in on your target audience. If you’ve penned a piece on “freelance writing tips,” using Exact Match ensures your ad appears precisely for such searches.

Set Negative Keywords to Streamline Your Audience
Negative Keywords help you avoid appearing for unrelated or off-brand searches.

For example, if you’ve written a detailed analysis of “classic literature,” you might want to add “modern” or “pop fiction” as negative keywords.

Regularly comb through the Search Terms Report to find unrelated terms and promptly add them to your negative keyword list.

Craft Compelling Ad Copy
Your ad copy serves as a trailer to your article. Make it irresistible.