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Avoid This BIG Mistake Startups Make: Discover Pro Tips for Picking a Winning Business Name!

Stevo Perry
3 min readOct 3, 2023
Choosing the Right Business Name Can Be Hard

Starting a new business is an exhilarating experience. Yet, amid all the planning, there’s one task that might seem deceptively simple, yet is of monumental importance: naming your business. The right name can pave the way for your brand’s identity, while a poor choice can hinder growth. Here’s a guide to help you navigate this crucial decision.

Practical Tips
1. Keep it Simple: The best business names are often short, memorable, and easy to spell. Think of iconic brands like Apple, Ford, or Nike.

2. Make It Relevant: While it’s tempting to go with something quirky, it’s usually beneficial if the name gives some clue about what the business does. For example, Toys “R” Us is immediately identifiable as a toy store.

3. Check for Domain Availability: In today’s digital age, having a corresponding website domain is vital. Tools like Namecheap or GoDaddy can help check domain availability.

4. Ensure it’s Legally Available: Make sure your desired name isn’t trademarked or being used by another business. Websites like the U.S. Patent and Trademark Office’s TESS system can help with this.

5. Get Feedback: Before finalizing a name, gather feedback from friends, family, or…

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Stevo Perry
Stevo Perry

Written by Stevo Perry

Steven writes humorous and helpful articles about pets, online retail and business. He isn’t afraid to share his mistakes and help others avoid the same.

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