Avoiding the Spam Folder: Tips to Keep Your Emails Out of Junk Mail
Email is an essential tool for communication in today’s world. However, with the rise of spam emails, it’s becoming increasingly difficult to ensure that your emails are reaching their intended recipients. And I’m not just talking mass emails. This problem is becoming more and more common when you email from your own personal or business email address. Even emails from gmail to people you’ve emailed with before can end up in spam!
In this article, we’ll discuss how to check if your email address is listed as a spammer and provide suggestions on how to avoid being marked as spam.
To check if your email address is listed as a spammer, you can use an email blacklist checker such as MXToolBox. You can enter your server IP or your domain name and click the “Blacklist Check” button to perform an email blacklist check. After a few seconds, you should see a long list of popular email blacklists with status messages right next to them. If all blacklists display the “OK” message, your email address isn’t blacklisted.
To avoid being marked as spam, there are also other steps you can do.
First, make sure you avoid phishing phrases and trigger words when composing client emails. Here is a good list of words to avoid.
Secondly, ensure that you’re compliant with the CAN-SPAM Act. Here’s a link to learn more about it: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business
Next ask your intended recipient to whitelist your email address. Whitelisting an email address is a way to ensure that emails from a specific sender are not marked as spam. To whitelist an email address, ask the intended recipient to add your email to their email client’s contact list or address book. This tells the email client that you trust the sender and that their emails should not be marked as spam.
If you are on a blacklist, its important that you try and get your name off a blacklist by contacting the blacklist provider and requesting removal. Here’s a website that can help you do that: https://check.spamhaus.org/
By following these tips, you can avoid your emails being marked as spam and ensure that your emails are reaching their intended recipients. Remember to always be mindful of the content you’re sending and take the necessary steps to ensure that your emails are compliant with the CAN-SPAM Act. With these tips in mind, you can keep your emails out of the junk mail folder and improve your email deliverability.
