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How Google Grants Are Empowering Nonprofits: A Deep Dive

Stevo Perry
3 min readNov 5, 2023

When we talk about giant corporations, Google inevitably springs to mind. Yet, beyond its extensive suite of tools and services lies an initiative that’s making a significant impact on the nonprofit sector. Let’s explore the Google Ad Grants program, beginning with an inspiring success story.

Harnessing Digital Power: An NFP Success Story

Meet ‘ShelterAid’, a not-for-profit organization aimed at providing housing assistance to the homeless. While they had an undying passion and a dedicated team, like many nonprofits, they struggled with outreach and fundraising. That was until they chanced upon the Google Ad Grants program. Through this grant, ShelterAid received $10,000 per month in free advertising, leading to a 300% increase in online donations and a 200% surge in website visitors within the first six months.

So, what exactly is the Google Ad Grants program, and how can other nonprofits harness its potential?

Google Ad Grants: An Overview

Google Ad Grants is an arm of the Google for Nonprofits initiative. Eligible not-for-profit organizations receive up to $10,000 per month in free online advertising through Google Ads. This allows nonprofits to promote their missions and initiatives on the Google search platform, drive more website traffic…

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Stevo Perry
Stevo Perry

Written by Stevo Perry

Steven writes humorous and helpful articles about pets, online retail and business. He isn’t afraid to share his mistakes and help others avoid the same.

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