How Google Grants Are Empowering Nonprofits: A Deep Dive

When we talk about giant corporations, Google inevitably springs to mind. Yet, beyond its extensive suite of tools and services lies an initiative that’s making a significant impact on the nonprofit sector. Let’s explore the Google Ad Grants program, beginning with an inspiring success story.

Harnessing Digital Power: An NFP Success Story

Meet ‘ShelterAid’, a not-for-profit organization aimed at providing housing assistance to the homeless. While they had an undying passion and a dedicated team, like many nonprofits, they struggled with outreach and fundraising. That was until they chanced upon the Google Ad Grants program. Through this grant, ShelterAid received $10,000 per month in free advertising, leading to a 300% increase in online donations and a 200% surge in website visitors within the first six months.

So, what exactly is the Google Ad Grants program, and how can other nonprofits harness its potential?

Google Ad Grants: An Overview

Google Ad Grants is an arm of the Google for Nonprofits initiative. Eligible not-for-profit organizations receive up to $10,000 per month in free online advertising through Google Ads. This allows nonprofits to promote their missions and initiatives on the Google search platform, drive more website traffic…